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Difference between B2B and B2C E-Commerce

January 27, 2023

The main difference between B2B and B2C E-commerce is that in B2B, companies sell goods and services to other companies or businesses, whereas in B2C, in which business directly sell goods or services to the customer. These two are the model of E-commerce.

image showing the B2B vs B2C

In this article we are going to discuss the key differences between B2B and B2C e-commerce models, which will be helpful for you.

B2B E-commerce

Business to Business or B2B is a term used in the commercial sector, most commonly for transactions where a company buys materials or services from another company, as opposed to a B2C transaction where the company is dealing directly with a consumer.

This is done in a number of different industries, such as the manufacturing, fashion and service sectors. Business to business transactions are typically done using a Business to business e commerce platform.

In B2B marketing, businesses use online marketing to reach out to other businesses. A software company might be able to reach out to businesses that use similar software and try to get them to use their products. The benefits for businesses to use B2B marketing are that they can potentially reach a larger audience.

B2C E-commerce

Business to consumer or B2C is a marketing method that businesses use to directly sell products and services to consumers. These types of businesses have to deal with the customers directly. A product or service is normally directly sold to a consumer by a business, without intermediaries.

The customer may be a business or a private individual. These types of business are mostly entrepreneurs. They are people who are in business for themselves, without working for any employer. These businesses sell their product to the final users. These consumers consume the products directly, so they are called B2C. This type of business is not limited to just big companies. Any small business that sells directly to the end users can be called as B2C.

B2B vs B2C E-commerce

The main differences between B2B and B2C E-commerce are given below:

Business to BusinessBusiness to Consumer
Business to Business or B2B is selling of goods and services between two business entities.Business to Consumer or B2C is the transaction in which business sells the goods and services to the consumer.
In business to business, buyers have to consult with multiple departments before purchasing.In business to consumer, consumers only have to consider themselves.
The volume of merchandise sold in B2B is large.In B2C small quantities of merchandise are sold.  
In business to business the business relationships last for long periods.In business to consumer, the relationship between buyer and seller lasts for a short duration.