Uses of Computers in Business – Marketing, Business Management

Computer is playing an important role in business. The computer has become an integral part of our lives. From email to social media, from banking to shopping, computers are everywhere. In fact, according to a recent survey, nearly 90% of us use them every day.

The computer provides a lot of facilities in the business. People use computers to interact with their customers. They also use the computer for payment purposes for selling and purchasing things. Computer helps to reduce the wastage of time and money. In business computer is used in the following ways:

Marketing

The computer is used for the marketing of products. Marketing provides information about the product that customers want to buy. The computer is also used for the advertisement of things.

Stock Exchange

In business stock exchange is the most important thing. Many stock exchanges use computers to conduct bids. All trading activities are performed by a computer.

Brokers use computers to match buyers with sellers. This is also useful for the reduction of money because we do not need any specific place for arranging a meeting.

Banks

In banks, the computer is mostly used. The computer provides a lot of benefits to banks. In banks, the computer is used to connect the different branches of the banks.

The computer is used for communication between them and for keeping records of the transactions. In banks, ATMs provide the facility for money withdrawal from machines. Banks also use computers to record customers’ accounts.

Departmental store

In departmental stores, the use of computers has made business activities fast and accurate. In stores, a barcode reader is used for checking the price of the things and then the seller makes the receipt of it with the help of a computer for payment. The computer is also used for keeping a record of the sale.

Office Automation

Office automation is the process of automating office tasks with the help of a computer. The computer is used for many purposes in the office such as for making decisions for the handling of documents. Different technologies of computers are used for these activities.

Communication

In offices, computer is also used for communication. It connects the employees. If the business is divided into different branches computer is also helpful in connecting these branches. It also connects the employees with clients.

Business Managemen

The computer is also useful for the management of the business. In business, administration computer is used for better productivity. With the help of the computer, employees work well with less time and this is helpful for business management.  

Keeping records

In business, the computer is the only way by which we can manage our records. The record is very useful for the productivity of the business. The computer manages the records of selling and purchasing. And with the help of this record, the seller calculates his profit and loss.